Sione Faumuina was a professional rugby league player who has played for the New Zealand Warriors, Canberra Raiders, North Queensland Cowboys and has earned a couple of caps for New Zealand between 2003 - 2004. 

Today, Sione is building Athlete Empire a company focused on building the brands and businesses of what athletes can achieve outside of their playing careers and sharing the lessons of those who have done it before with new up and coming athletes. 

Sione shares some of his career highlights, what it's like to thrive under pressure and how he's overcome some of his personal demons - here is the highlight reel: 

  • The exact details of Sione's peak of his career and the subsequent lows of going through AA
  • How athletes should distribute their money and spendings to increase their paying longevity and career 
  • How basketball allowed him to increase his peripheral vision and work on distributing the ball on the pitch to anyone and everyone
  • The upcoming launch of Athlete Empire and what it's like to work among top-performing athletes from World Cup winners & Internationally recognized athletes across both Leauge and Union

This episode shows the good and bad of what it's like to be a professional athlete and gives you a toolset to thrive under conditions of pressure and stress. If you're an aspiring athlete or are already one this episode is our best yet. 

Get in front of the speakers and take in some knowledge. 


This week's episode is bought to you by Athlete Empire, Founder and former NRL player Sione Faumuina, assists elite and prospective athletes in building and leveraging their personal brand through their online education platform and mentoring service that is launching in March.

The platform includes video tutorials from World Cup Winner and All Black Nehe Milne Skudder, Gerard Beale, Honey Hireme and over 20 other athletes delivering world class knowledge on how to perform at your best physically, mentally and monetarily on and off the pitch.

Head over to their website and sign up to their landing page to get a free downloadable PDF made with NRL superstar Gerard Beale and a copy of Sione's book "The Second Phase", again here is that URL and sign up for the pre-launch for some goodies, I've seen some of their content and you're not going to want to miss out when it goes live.


Background Info

Background Info



(00:20) Intro Context - Space Jam IMDb


Episode Sponsor: (1:19) Sione’s Company, Athlete Empire


(1:35) Nehe Milner Skudder, All Black, Athlete Empire Beneficiary


(1:39) (51:05) Gerard Beale, Warriors Player, Athlete Empire Beneficiary


(1:42) (51:16) Honey Hireme, Kiwi Ferns Captain, Athlete Empire Beneficiary


(2:04) (19:30) Sione’s Book, The Second Phase


(2:14) (49:06) Athlete Empire Website


(3:06) (1:05:40) Jonathan Thurston, (JT) NRL Legend


(5:12) Rongotai College Alumni


(5:48) Kirk Penney, Lindsay Tait, New Zealand Basketballers


(11:10) (28:09) Daniel Anderson, Former Warriors Coach


(17:27) (49:23) Monty Betham, Former Warriors Player


(18:42) Monty’s Work in Business (Steps for Life Foundation)


(19:21) Athlete Empire LinkedIn, Facebook


(22:23) Sione’s Discussion with Kiwi League Central about The Second Phase


(28:17) Matt Elliot, Former Warriors Coach


(33:47) Projects Instead of Goals Rugby Bricks Discussion


(42:47) Auckland Samoa Rugby Competition


(43:12) Poutasi Luafutu, Leroy Houston, Rugby Players


(45:13) Redcliffe Dolphins, Queensland Cup Rugby League team


(49:06) Athlete Empire Countdown Timer


(50:07) Sione’s Project Through Athlete Empire


(51:10) Ken Maumalo, Warriors Player, Athlete Empire   Beneficiary


(51:22) Kiwi Ferns Win World Nines Title


(53:55) (1:03:33) Adam Blair, Warriors Player


(59:31) Laurie Daley, Former NRL Player


(59:45) Lima Sopoaga Rugby Bricks Podcast 


(1:01:24) Trello, App/Website


More About Sione


  • Stuff Discussion; ‘How High Level Sport is Tackling Post-Retirement Depression’
  • Sione’s Podcast With Talking with TK

        Kale Panoho